5 Back To School Display Ideas From The Gift Industry And Beyond


The back-to-school sales and shopping season is in full swing, and with the early growth of the office supply industry already reported, it is bound to be big, especially in states and local areas where the back-to-school tax school-free weekends are taking place as many parents remain concerned about the economy, inflation and a looming recession. To prepare for these shoppers, one in three of whom said they would spend more on back-to-school shopping this year compared to last year, here are some Instagram posting ideas on how to prepare for the displays in your store.

Create a perfect moment

Instagram post from @themilestonemarket.

Clients love a photo opportunity, especially when the photo gives them the opportunity to document a milestone like the start of a new year, a new school, or even the start of school for the first time! Give your customers a place like this playful balloon nook created by The Milestone Market for Kansas-based Stumpy’s Smoked Cheese storefront to snap photos during their back-to-school shopping and they’ll be sure to remember your store. next year when it’s time to go shopping again.

Straight from the Source

Librarian Bulletin Board Display - Edited

Instagram post by @msommerville.

Get inspiration straight from the source and appeal to everyone’s school memories by creating your own in-store bulletin board! In the example above, a school librarian is using recycled pages from a book to display and draw attention to new books, but a similar tactic could be used to create a display background or attract attention. attention to a product under the bulletin board.

Vintage additions

Lona Grace Vintage Instagram Post - Edited

Instagram post by @lonagracevintage.

Take some tips from the past and use vintage school supplies and reprints of vintage school supplies and textbooks to take your customers of all ages back in time to their own early school days and back to school memories. . Find prints online or find copies of out-of-print, copyright-free textbooks online and at thrift stores like Goodwill. Chunky erasers, classic children’s books, and wooden pencils are also easy, timeless additions to your display cases that pair well with vintage books and supplies.

Find your niche

Gift Spawt Instagram Post Display - Modified

Instagram post by @giftpawt.

Even if you don’t sell traditional back-to-school supplies, you can still enjoy the season! In this article from Gift Spawt, the custom dog toy company used some of their school-themed dog toy designs to create timely content. Likewise, in-store gifts, toys, gourmet items, and child-friendly stationery can be brought together, and stationery can be brought together to create school-themed displays, gift boxes, and content. Stationery and gifts for relaxation and self-care can also be put together for teacher gift displays.

Pre-pack your screens

allformylittles back to school display 2022 - Edited

Instagram post from @allformylittles.

Limited on space? Want to make gift shopping a breeze for your customers? Assemble gift baskets for returning students and teachers and layer them to create an easy, giveaway display for busy shoppers. For college students, get inspired by gift baskets from people like Instagram user allformylittles, a Nashville-based lifestyle influencer who has created themed back-to-school gift baskets for her kids, filled with items from stationery, art supplies and candy. For teachers, take a look at their wish lists, which can often be found online, and on local school supply lists.

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