A bustling home and gift market in June attracts new buyers and exhibitors to the Dallas Market Center
Boasting an influx of new and first-time brand buyers from across the United States, as well as a slew of strong orders, June’s edition of the Dallas Total Home & Gift Market in Dallas Mall set a new record as the largest B2B mall summer show for over a decade.
Held June 22-28, the seven-day market for gifts, home decor, lighting, holidays, flowers, food, housewares and fashion hosted 2,000 exhibitors and 13,000 buyers from the states United States and Canada as well as Central and South America.
“We’ve been extremely pleased with the turnout, especially among new buyers from across the country,” said Cindy Morris, president and CEO of Dallas Market Center. “Frankly, business conditions this summer and the economic forecast are uncertain, so consistent order writing was a welcome outcome, especially for exhibitors who were offering new products or unique items.”
She continued, “Time Reimagined was the culmination of a summer show that once again demonstrated the momentum of Dallas. We’ve been running record shows for over 18 months that have created some spectacular tailwinds, but now we’re facing some economic headwinds that have slowed things down a bit. That said, we continue to make gains, including attracting more new buyers and new brands to do business in Dallas. »
Dallas Market Center officials said first-time buyer attendance was ahead of June 2021 as well as pre-pandemic shows, and attendance continued to expand geographically, with Southeast buyers growing 29% and Midwest and Western buyers 7%.
In addition to thousands of independent retailers, representatives from a who’s-who of department stores and buying groups added their buying power to market energy and commerce.
More than 40 new and expanding permanent exhibitors and hundreds of new temporary exhibits debuted at the show inside the sprawling 5 million square foot campus of the Dallas Market Center, along with special exhibits, events and seminars.
Among the show’s exhibiting community, many noted a positive change in retailer and designer confidence as well as a new presence of buyers which contributed to strong showroom attendance and record sales.
“Dallas Market did not disappoint!” said Angela Schmook, vice president of sales and marketing at RoadRunners. “The market kicked off with a bang with one of our best early bird days ever. Our reps had solid appointments and sales were solid overall.
RoadRunners has launched several new brands that have had excellent first-to-market experiences, according to Schmook.
“Several existing brands have introduced significant new products that retailers have clearly been craving,” she said. “We saw a significant slowdown in footfall over the weekend, but the market as a whole was successful.”
Many also said their daily sales at the June event exceeded last year’s orders at the show.
“It was our best double-digit summer show,” said Randa Crisler, vice president of The Portico Collection. “We started writing business during the apparel show, continued through the pre-market days, and then the show itself. We’ve seen buyers from coast to coast, and they’ve really responded to new products and collections by placing orders. »
As Time’s largest display in more than 10 years, the newly redesigned temporary exhibits at the Total Home & Gift Market featured more than 1,100 exhibitor booths in five distinct neighborhoods showcasing new products and brands. Nearly 50% of exhibitors were first-time attendees, including Jason Feyka, co-owner of Replica Décor, who was excited about his first experience at the show.
“We heard from other [exhibitors], “You gotta go to Dallas…people are going to love you in Dallas,” and we met people from all over,” Feyka said. “We have exhibited at other trade shows and our experience here has been one of the best.”
Repeat exhibitor DJ Hernandez, West Coast Regional Sales Manager at Pura Vida Bracelets, also spoke about her positive company experience and why she has been returning to exhibit at Total Home & Gift for five years. .
“What keeps us coming back is the relationships,” Hernandez said. “We build such great relationships with our accounts that every time we come back it’s like family.—we can embrace our accounts and do business at the same time.
Highlighting the busy event were a plethora of special events, collections and programming, including panels, parties, the 71st Annual Retail Excellence Awards and fundraisers including “Showrooms Feeding Families” which has raised over $20,000 for World Central Kitchen.
Lightovation, the largest trade event for the residential lighting industry, and KidsWorld also took place during Total Home & Gift Market. The fall edition of Total Home & Gift Market is scheduled for September 13-15.
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