Chips fan Ahoy! cookies this month will notice that the packs look a bit different.
Crisps Ahoy! has partnered with Boys & Girls Clubs of America to launch the “Follow Your Art” campaign which includes a $1 million donation over three years to help fund the clubs’ art programs.
As part of this campaign, Chips Ahoy! released limited-edition cookie packs with designs inspired by six Boys & Girls Club of America teens, each of whom won a contest and will receive a $2,500 grant for their club.
The cookies in the limited edition packs contain pieces of candy coated in blue. They’re available at Walmart in April and other retailers nationwide in May for $3.59.
Crisps Ahoy! also runs the Follow Your Art contest, from April 4 through June 30, 2022. Each entry will trigger an additional $1 donation – up to $100,000 – to Boys & Girls Clubs of America. Participants have the chance to win prizes of $1,000 and $250.
Twenty grand prize winners will receive a $1,000 prize to help them pursue their artistic passion, while 100 first prize winners will receive a $250 gift card to an online retailer that sells the supplies needed to help them pursue their art and their passion. .
To enter, follow @chipsahoy on Instagram or Twitter. Post a video or photo of your creative passion using the hashtags #cafollowyourart and #sweepstakes. Entrants must also register on the contest website. You can see all the rules here.