Annoushka Designs ‘My Life In Seven Charms’ Collection Spin-Off As A$Ap Rocky’s Gift To Rihanna

IIn 2020, ANNOUSHKA DUCAS, a charm designer for around 30 years, celebrated the 10th anniversary of the launch of her collection under her own name. (Before that, she owned the famed Links of London with her husband.) To commemorate the occasion, she created what she calls an “18K Gold Biography” titled “My Life In Seven Charms,” ​​based on the deep feelings of each client. personal, memorable and emotional moments, as well as hobbies, superstitions and beliefs, telling their life stories in tiny treasures. The first one she created was for herself. I wrote two articles on the collection for different magazines. For, I was able to chat with Ducas about the seven charms that would tell my story to learn more about his process. After asking me several questions, she sketched out what the seven charms would be. They were right on target, and I only wish I could stretch my budget to afford the bracelet. Yet, for me, the sketch was everything.

When I learned that A$AP Rocky had purchased a custom bracelet based on this concept for Rihanna with 10 meaningful charms, I thought it was the perfect gift to represent the memorable moments that happened and that are yet to come for the couple. It reminds me of the sentiment of the famous cross bracelet set with Cartier gemstones that the Duke of Windsor gave to the Duchess of Windsor. Each cross was engraved with a message that marked a special occasion and one of the jewels that told the life story of this legendary couple and a king who abdicated his throne for the woman he loved.

Well, A$AP doesn’t have to give up his roles as a rapper, singer, and record producer for RiRi, but with this gift he might have positioned himself as one of the most romantic and future boyfriends. caring dads.

Ducas explains, “A$AP was very keen to know the meaning of each charm and chose them based on the fact that they all represent something imbued with love and happiness and seem meaningful for the new chapter. in which he and Rihanna head together! He bought the charm bracelet a week before Rihanna’s 34th birthday in London at Liberty’s Annoushka concession. RiRi was spotted wearing it while holding her hand in Los Angeles towards the end of March.

Ducas explains what A$AP chose and what the charms mean: Lucky Clover for luck, Bluebird for happiness, Mushroom for energy, Tulip for new life, Evil Eye for protection, Compass for direction , Love letter for love (sealed with a kiss), Rose for beauty, Mermaid for fertility and Emerald Lovelocket, birthstone for May. This could be the only giveaway: since neither of them have a birthday that month, could it be the baby’s due date? Only time will tell.


The gift of the poignant and sentimental 18k gold and diamond charm bracelet with the gemstone and moving charms would be valued at $51,991. Each charm can be moved or removed to be worn on a pendant, but so far Annoushka says Rihanna wears it the way it was given to her.

“The charm bracelet was one of a few pieces A$AP bought for Rihanna ahead of her birthday last month. He also bought the Annoushka X Temperley Lovebirds ring and asked for the Initial ‘R’ pendant to be fitted, so that she can also wear it on the chain bracelet,” says Ducas.

Rihanna has shopped at Ducas before and often wears the company’s signature initial pendant (which will now match the “R” on her bracelet).

Ducas concludes, “I love that these 10 charms were chosen for personal reasons and given to Rhianna as she became a mother – I hope they become special family heirlooms for her children.”

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