Long before the advent of NFTs and cryptocurrencies, Balenciaga was pioneering exciting new forms in fashion – something that had never been seen before. This included the bag dress, the babydoll dress, as well as the cocoon coat. With several such design innovations, this company has contributed to the formation of a new silhouette for women.
This makes it poignant to launch the Balenciaga: To The Moon NFT collection on Crypto.com’s NFT. It draws inspiration from Lorenzo Riva’s collection of approximately 8,000 designs created by the company’s founder during the height of the couture movement. As the company’s artistic director in the 1980s, Riva then received such pieces from the then business manager.
Balenciaga is making great strides in NFTs
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With such a prestigious project, it is expected that NFTs will come with some redeemable ones. In fact, Riva has actually decided to reduce the rewards and some NFT owners will have the chance to receive gift cards, Balenciaga gear and even the company founder’s 1970s designs.
Additionally, each NFT holder will receive a whitelist spot for one of the upcoming Lorenzo Riva X Cristobal Balenciaga NFT drops. NFTs have dominated traditional markets for some time now. They actually forced companies to start pivoting and adopting new ideologies. With such a forward-thinking ethos in her head, Riva collaborated with Artvein and Cointelegraph to bring fashion into the metaverse.
Balenciaga: To The Moon has also made Animal Concerts its strategic partner. The ecosystem thus created will definitely evolve towards a more utilitarian value, with a greater push towards marketing and several new rewards.
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It is also expected that every Balenciaga NFT holder will receive a free Metaverse concert ticket for animal concerts in 2022.