Brewer designs CNY campaign for a year of smooth sailing

As Malaysians return to more normal days after last month’s floods and amid the Covid-19 pandemic, Carlsberg Malaysia aims to cheer them up by providing gentleness and longevity this Chinese New Year.

The brewer’s “Coming Together for a Smoother Year” campaign aims to kick off the holiday season with limited-edition CNY cans that accentuate the essence of “smoothness” and “longevity”.

The creative concept behind the Carlsberg Danish Pilsner and Carlsberg Smooth Draft cans exquisitely combines the modern brand identity with auspicious traditional Chinese icons.

Surrounding the silver and white Carlsberg Smooth Draft can are ancient Chinese treasure ships, illustrating the times of navigation and prosperity to come.

The two limited edition cans are designed and curated in collaboration with feng shui expert Datuk Joey Yap.

His signature is featured on all of Carlsberg’s CNY packaging, while his fortune readings for each Chinese zodiac sign appear exclusively on the brand’s playing cards.

“As we usher in the Lunar New Year, we want to boost morale and encourage all of our consumers to look to the future with optimism and positivity,” said Stefano Clini, Managing Director of Carlsberg Malaysia.

“We hope our campaign encourages consumers to stay positive by embracing a year of smooth sailing and a long, healthy life.

“Together we will prosper and come out stronger,” he said.

Until February 6, consumers who stock up for the festive celebrations will enjoy more rewards when purchasing their festive beers.

From premium Neoflam pot sets, stylish tiffin holders and Datuk Joey Yap special edition playing cards to new Neoflam glass pot sets and up to RM888 in ang pow credit or e-wallet, beer lovers will be rewarded with even greater value when shopping.

Online shoppers don’t have to worry.

Visit any official Carlsberg store on Lazada or Shopee, Pandamart or Potboy to purchase an exclusive CNY gift box courtesy of Carlsberg and Amazin ‘Graze.

Until February 28, Carlsberg is rewarding consumers with up to RM388 Touch n ‘Go e-wallet credit when they purchase Carlsberg Malaysia products worth RM20 at select convenience stores.

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