Despite Her Pandemic Struggles, This Woman’s Gift Basket Business Continues Through Her Passion


TA Wilson / Le Bourriche Bar and Gifts

At GOBankingRates, we want to help get our country’s small businesses back on their feet after the COVID-19 pandemic. To do this, we highlight reader-favorite small businesses across the country and shed light on what makes them special to their customers and cities.

2021 Small Business Spotlight: Discover our small business stories, plus nominated businesses near you

In this edition of our Spotlight on Small Business series, we feature Le Bourriche Bar & Gifts, which specializes in personalized gift baskets. Based in Avondale, Louisiana, founder TA Wilson is passionate about personalized baskets — she’s been creating them for over 20 years — and takes pride in every detail of every basket. Here, we chat with Wilson about the most rewarding aspects of the job for herself, the financial strain the pandemic has placed on her business, and how people can support small business owners like her.

Was there a particular moment or experience that inspired you to start your business?

My eldest son called me and scolded me for not doing more. Then the next day, I took out a loan and started Le Bourriche Bar & Gifts.

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What did you take away from past experiences or jobs you knew you were doing do not want to be part of your new business?

Lack of training from authority figures, bad hours, body aches and just being sick and tired of not being able to find my true self.

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What has been the most rewarding aspect of owning a business?

Meeting new people and feeling super proud of myself after being able to create.

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How has the pandemic affected your business?

The pandemic has greatly affected Le Bourriche Bar & Gifts as most of the profits come from festivals and fairs. [With those on pause], inventory could not be purchased. The company and I had to take out loans just to pay the rent, put gas in the car and maintain.

How can people continue to support your business during this time?

People can continue to support Le Bourriche Bar & Gifts by liking and sharing a post, telling a friend, making a purchase or even donating to the LBB Foundation for a cause.

More Small Business Success: Meet the Ohio Grandma Who Started a One-of-a-Kind Candle Company During the Pandemic

What advice would you give to someone looking to start their own business?

Stay determined, focus and always smile!

Do you have a small business that you want to see in the spotlight? Let us know.

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This interview has been edited for clarity.

Last update: May 14, 2021

About the Author

Gabrielle joined GOBankingRates in 2017 and brings with her a decade of experience in the journalism industry. Prior to joining the team, she was a staff writer-reporter for People Magazine and People.com. His work has also appeared on E! Online, Us Weekly, Patch, Sweety High, and Discover Los Angeles, and she’s been featured on “Good Morning America” ​​as a celebrity news expert.

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