Revelry Spirits selected five pieces from the students’ 2022 portfolios to use on the vodka label in what they call the Artist Series.
The collection will kick off with Jem Solley’s piece “It’s Mint Up North” and will be replaced every three weeks with new designs by students Jasmin Proudfoot, Mia Angioy, Bag Chips and Annie Wright.
The Yarm-based distillery is producing premium gin and vodka as it embarks on a campaign to showcase the excellent level of work produced by creatives across our region, including those at the Northern School of Art, campus of Hartlepool.
The idea came after master distiller Liam Price visited the school’s graduation show earlier this year and was impressed with the quality of work produced by the students.
Working with the Northern School of Art and branding agency Stockton Resolution, Revelry Spirits have selected five pieces from the students’ 2022 portfolios for use on the vodka label in what they call the Artist Series.
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The limited-edition bottles will be on sale at the Danby Wynd Distillery, available for purchase online and from area stockists. All products distributed wholesale during the period will also carry the labels, with students receiving a royalty per bottle sold. Each label will recognize the artist by displaying their name and Instagram handle.
In an effort to further increase exposure, during the sale period, the original artwork will be displayed in the distillery for customers to view.
Liam said: “We are incredibly lucky to have such a large facility on our doorstep. The School is an asset for the region and allows students to develop their creativity, it is essential that we do everything possible to promote the talents of students.
Olivia Burton, Head of Visual Arts at the Northern School of Art, said: “Working with Revelry Spirits gives our students a fabulous opportunity to realize the relationship between the creative sector and industry. The exercise increased their business awareness and allowed them to understand how their skills align in the workplace. »
The series will take the product into the Christmas sale period when all five bottles become available as part of the festive gift options.