Enesco has completed the acquisition of Allen Designs, a growing line of creative and whimsical quality and functional products sold by retailers around the world. Creator and designer Michelle Allen, who joins the Enesco team, will lead the continued development and execution of her brand.
Commenting on the acquisition, Todd Mavis, CEO of Enesco, explained: “We are very pleased that Michelle Allen, her designs and her product line are part of the Enesco family of international brands. Our European Operations Enesco has been a successful distributor of Allen Designs for over 15 years. We look forward to teaming up with Michelle as she continues to focus on the creative development of her brand while Enesco, with our sales team and distribution expertise, helps expand its geographic audience and target markets in the whole world.
Michelle Allen said: “I am delighted to be part of the Enesco family. This partnership will allow me to focus on what I love and do best, which is creating art and designing products that are fun, functional and awesome!
In addition to this acquisition, Enesco has a new partnership with NextGen Dallas and will be hosting a groundbreaking ceremony in the NextGen Dallas showroom in Dallas for the Total Home & Gift Market on January 5th.
Lenise Willis, editor-in-chief; Anne-Marie Earl, editor-in-chief; and Alex Herring, editor; make up the editorial team of Gifts & Decorative Accessories. The team keeps abreast of the latest product trends, market debuts, consumer information and business news to keep retailers up to date with what’s happening in the gift industry. With reports from the GDA team, retailers are able to increase customer engagement, diversify their product line and more.