Foodie Gift Brands Social Media Strategies Support E-Commerce Growth Before The Holidays

According to the National Retail Trade Federation (FRN), Mother’s Day 2021 spending is expected to exceed $ 28 billion. “There is a lot of optimism among consumers around Mother’s Day this year as more people are getting vaccinated and stimulus checks are being handed out,” said Matthew Shay, President and CEO of the NRF. “For many it’s a chance to catch up with last year’s Mother’s Day when we were in lockdown. “

To celebrate Mother’s Day and other gifting holidays throughout the year, many gourmet gift brands including Harry & David, Goldbelly and Godiva are launching social media campaigns, hosting virtual events, create gift lists and run promotions and discounts to help gift givers find the most perfect and delicious items. Whether it’s for new moms or grandmothers, gourmet gifts are always a good idea.

Harry & David create Mother’s Day content on social media to celebrate moms and offer gift suggestions

Harry & David, a favorite supplier of gifts all over the world, has launched several activations for Mother’s Day promoted on social media, including Twitter, Instagram and Facebook. Social media traffic can drive both paid and organic traffic and conversions for brands, especially when linked to promotional landing pages or inspirational content. Harry & David’s social media strategy includes several campaigns launched by the brand for Mother’s Day, including:

  • Harry & David blog posts that suggest ways to celebrate Mother’s Day with Harry & David products, like a Mom-osa bar and a Mother’s Day Dessert Board, promoted on Twitter and Instagram.
  • A hashtag campaign #NoLimitsOnLove, which features interviews with “people from across the country who have stories of how their mothers have filled their lives with love.”
  • A special Mother’s Day video with partner brand Wolferman’s Bakery that includes a French toast recipe and discussions on “How to deal with stress as a parent” and “Tips for supporting moms you know”.

Goldbelly has special Mother’s Day products shipped from partners across the country, as well as interactive DIY content.

Goldbelly offers special products for Mother's Day

During the pandemic, Golden belly, an “organized online marketplace for regional and artisan foods made by local food suppliers across the United States,” was a favorite for many consumers who were missing out on their favorite restaurants across the country. By leveraging e-commerce and working with more than 800 restaurants to deliver gourmet meals directly to customers, Goldbelly was able to increase brand awareness and revenue.

This Mother’s Day Goldbelly is offering a curated list of treats for mother’s day leaders from across the country. Buyers can filter Editor’s Picks, items arriving before Mother’s Day, and products that come with free shipping. For consumers, shopping long before the holidays have become more common as production and shipping delays from the coronavirus persist. Brands that are able to meet delivery demands may be more likely to build loyalty. In addition to gourmet treats, Goldbelly is hosting an exclusive Mother’s Day Cake Decorating Class with Celebrity Chef Buddy Valastro. Virtual events continue to be popular with consumers and represent opportunities to build brand awareness and encourage engagement.

Godiva offers discounts for Mother’s Day gifts and partners with Papyrus for promotions

Mother's Day Godiva Papyrus

Chocolates and greeting cards are classic Mother’s Day gifts, and Godiva wants to make sure moms get their fix this year. For gift givers who want to “get the best for mom,” Godiva has several discounts and deals on the Godiva website. By using the code “mom”, buyers get a rebate of $ 10 or $ 20, depending on how much they spend. A dedicated Mother’s Day tab on the Godiva website directs shoppers to gift options, including a unique box or box designed for “spring.” Godiva has also teamed up with stationery brand Papyrus for a special gift for moms, which the brands are promoting on Twitter and Instagram. Discounts and partnerships can drive sales and increase visibility during special holidays when effectively shared across digital channels such as email, social media and push notifications.

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