Fueling the Appetite for Customer-Centric Gift Card Packaging

Fueling a global appetite for customer-centric gift card packaging design; Burgopak packaging designers launch Burgopak Takeout, to inspire creativity in the restaurant and fast food industry.

LONDON, UK – Today not only marks the celebration of National Hamburger Day, but also the exciting launch of the Burgopak Takeout – a range of playful and inspiring concept packaging for restaurants and fast food chains. A fitting contribution to the festivities, the take-out menu is here to not only feed your Burger needs, but also to spark the imagination of gift card managers and merchandisers in restaurants and fast food chains across the country.

Burgopak’s inspiring range presents a collection of creative gift card packaging solutions, playing on the most popular foods on the menu. Offering a fresh perspective on the customer experience, the range is intended to inspire restaurants to think beyond the superficial lens of a gift card to the experience behind the redemption.

An extremely powerful asset, gift cards offer an opportunity to connect with loyal and new customers beyond bricks and mortar. What does your gift card say about your brand? Are you fun and engaging, or do you provide a fine dining experience? More importantly, do your gift cards represent a last-minute birthday present or do they offer increased value – a gift that tells a story and invites the recipient in?

In the Burgopak Takeout Menu, there are nine inspirational pieces to get those creative juices flowing, about how you can build anticipation and appetite for your menu. With a selection of playful visuals ranging from burgers and pizza to sushi, sweet treats and more, each gift card packaging design further extends the value of the gift with unique and intriguing opening mechanisms. Designed to spark surprise and intrigue, each pack contains an unboxing gift card, perfect for social sharing.

Burgopak has already had great success on social media with its viral opening innovations. As experts in card packaging design, working with restaurants such as Nandos, Greggs and Gourmet Society, they have also worked with hundreds of banks, fintechs and payment providers around the world. You can easily find their unboxing solutions by doing a quick search of the biggest names in the industry, including Curve, Lunar, Revolut, and Knab, which shows the power of unboxing for viral sharing and market reach.

Gift cards with a creative twist are an opportunity to attract new customers and present a rare brand touchpoint at home. Chances are your shoppers aren’t the recipients of your gift card, so how are you going to encourage redemption and convert the gift card recipient into a new enthusiastic and curious advocate for your branch or your channel?

Order samples of the Burgopak Takeout Menu today to learn more about Burgopak packaging designs by visiting the website.

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