Harry & David, 112, partners with Renegade Foods for the first vegan deli box – vegconomist


Harry & Davidone of the oldest suppliers of gourmet baskets, is launching its first selection of plant-based charcuterie, reports VegNews. The Vegan Charcuterie Collection offers three varieties of salami per renegade foods – a Californian manufacturer of premium meatless deli meats. Now available for domestic shipping in the United States, the collection sells for $74.99 and comes in three flavors: Toscana, Spicy Chorizo, and Sopresatta.

“We want to ensure that our customers have the opportunity to purchase gourmet vegan meat products from Harry & David”

Founded in 1910, Harry & David is renowned for its luxury hampers and food gifts filled with fruits, chocolates, meats and conventional cheeses. Renegade co-founder Iona Campbell says her brand first approached the iconic company after learning it was looking to add plant-based meat options, but was unhappy with the currently available alternatives.

“From what I’ve heard, Harry & David is an extremely data-driven company,” Campbell said. corner of the market.

Renegade Foods Photo credit: Veronica Darrah

California-based Renegade creates European-style artisan smoked salamis entirely from plants. The brand’s products are made in the Sonoma wine region, with authentic recipes inspired by the time when the founders lived and worked in southern Europe. Renegade has launched an exclusive subscription service called renegade nation in 2021, followed by a Holiday Charcuterie Kit last November.

Serve demand

Harry and David‘s sister company Cheryl’s Cookies – both owned by 1-800-FLOWERS – also recently launched its first vegan offerings. Cheryl’s cookie delivery service now includes vegan cookies in Varieties of sugar, chocolate chips, marshmallow and chocolate chunks, chocolate chips and frosted cutouts.

Assorted Cheryl's Vegan Cookies
© Cheryl’s Cookies

“The demand for alternative meat offerings has increased, and we want to ensure that our customers have the opportunity to purchase gourmet vegan meat products from Harry & David, whether for gifts, easy entertainment or self-consumption,” said Sierra Castellano, senior manager. merchandising at Harry & David. “Additionally, the deli and cheese categories continue to be trending, and Renegade offers a premium alternative meat deli that perfectly complements our assortment of Harry & David products.”

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