The Marcell Von Berlin Spring / Summer 22 collection pays homage to the power dressing of the 80s. It is important to understand that the powerstyle was born in the USA. And at my point; soon after, the rest of the world followed. At that time, American women were promoting themselves as a vehicle for empowerment with the aim of claiming their participation in American businesses. At the time, television series such as Dallas and Dynasty evoked this style with great passion. Today, distinct shapes and volumes give a new look of strength, all designed with technically advanced modifications for the 2022 customer who is ready to take on the world.
âThe Spring / Summer 2022 Collection is very much about shape, silhouettes and volume. I was inspired by the 80s, one of fashion’s most eclectic decades. Shoulder pads, power suits, puffed sleeves and high waisted jeans – old favorites are back. The 1980s were a decade of power dressers, but also of punks who used style as a vehicle for empowerment and self-expression. The SS22 collection is all about that: clothes that make you feel powerful â. said Marcell Pustul, designer at Marcell Von Berlin.
Watching the show, I felt a strong sense of power coming down the track. For me, the eagerly awaited show was the vehicle for a renaissance in American fashion.
The designer brand MARCELL VON BERLIN is synonymous with progressive looks by creating powerful silhouettes and prints unique in the world. Based in Berlin, the label embodies the electric power and urban charm of the city, expressing it in an individual way. MARCELL VON BERLIN was founded in 2012 with ready-to-wear collections for women and men in every season. In addition, designer Marcell Pustul also creates bespoke couture pieces. The two lines combine high quality materials and impeccable know-how.
Style in 1980:
For American women, the 1980s style placed a heavy emphasis on the rise of the business. In a sense, dressing for success was a time of rebellion but displayed in the most successful way. In this vein, I would like to highlight the magnificent contributions that American fashion and style have made to the world.
At that time, the color scheme tended to be very bright and vivid. The shapes were angular and crisp unlike the softer silhouettes of the previous decade. As a rule, the hair was voluminous, and the makeup was applied in a shiny and heavy manner. The decade of the 1980s saw an increase in the number of women entering the workforce of companies. Fashion turned into a fascination with wide, crisp silhouettes – austere and distinct silhouettes accented by shoulder pads, puffed sleeves and pencil-thin mini-shirts.
During this period, women had become much more confident in the workplace and aimed to advance their careers to fit into higher management levels by mimicking a masculine appearance through fashion. But there is no doubt that this style portrays the confidence to take on new challenges.
âThe Spring / Summer 2022 Collection is very much about shape, silhouettes and volume. I was inspired by the 80s, one of fashion’s most eclectic decades. Shoulder pads, power suits, puffed sleeves and high waisted jeans – old favorites are back. The 1980s were a decade of power dressers, but also of punks who used style as a vehicle for empowerment and self-expression. The SS22 collection is all about that: clothes that make you feel powerful â.
âIt was my first fashion show in this size and range, which is why it was so special to me. I was all the more happy with the many positive feedbacks, support and encouragement afterwards and I feel honored to be able to work with so many big name celebrities and to have more and more fans here in Hollywood â. said Marcell Pustul, designer at Marcell Von Berlin.
Gender fluidity: (occasionally)
And for those of you who think fluid gender clothing is a new trend, I can assure you that the 1980s included unisex and gender clothing. For example, women’s pants were, in general, worn with long crotches and straight leg pants. Meanwhile, women’s fashion and business shoes have revisited pointy toes and spiked heels, preferably bright colors.
And in reverse for men’s clothing, MARCELL VON BERLIN showcased genderfluid models that were ripe for the revolution, including male models parading the runway in fishnet stockings. Until today, I still can’t figure out how designer Marcell Pustul managed to make this masculine style look?
The glamorous fashion show was delightfully presented at the James Goldstein Residence, designed and built between 1961 and 1963 by American architect John Lautner in the Beverly Crest neighborhood of Los Angeles, California. In 2016, the Los Angeles County Museum of Art (LACMA) announced that James Goldstein had presented the house and its estate as a gift to the institution for its significance in the architectural history of Los Angeles.
The location of the show was particularly close to my heart, as over time I had produced and edited a plethora of fashion editorials there. The after-party was at the Club James nightclub. It was a provocative celebration of the Spring / Summer 2022 collection and imbued with a sense of good things to come.
In early 2018 the brand was relaunched and since then it has grown nationally and internationally – with flagship stores in Berlin and Los Angeles. MARCELL VON BERLIN is also available in selected concept stores and online. Today, MARCELL VON BERLIN’s unconventional and bold designs are popular with prominent celebrities including Lady Gaga, Madonna, Jennifer Lopez and Maluma.