Porter makes every delivery part of a joyful brand campaign


Do you remember those incidents where you forgot your friends’ birthday present at your desk? Have you ever worried about how to deliver the shipment to your customer safely and on time, or have the forgotten lunch picked up at your home

Porter has a solution to all your uncertainties, skepticism and hassles to get your products to their destination affordably, quickly and seamlessly. India’s largest market for intra-city logistics, Porter, has launched its first branded campaign ‘Delivery Hai? Ho Jayega’ which responds to item shipping concerns and ensures its best service for consumer’s convenience.

Porter has served more than 80,000 customers with simple delivery solutions, while providing guaranteed, cost-effective, safe and hassle-free service. Hai delivery? The Ho Jayega campaign reinforces Porter’s commitment to trust, quality, and a broad range of services. With the campaign, Porter intends to emphasize its extensive fleet of vehicles, including wheeled vehicles and light commercial vehicles and establish the brand as an integrated delivery solution and emerge as a one-stop delivery solution for its customers.

Speaking about the ‘Ho Jayega’ campaign, Pranav Goel, Co-Founder and CEO, Porter said, “It’s been eight years since we began our journey to ensure seamless delivery for our consumers. Starting with just trucks, we have expanded our mode of delivery with tempos, two-wheelers and electric vehicles. Our promise to all of our consumers is simple, with Porter you can deliver anything, anywhere, anytime. Porter hai, ho jayega!

Vishnu Srivatsav, National Creative Director, 22feet Tribal Worldwide added, “We wanted to showcase Porter’s capabilities, ubiquity and range. We were convinced that this film should be unique, entertaining and fun rather than a typical product film. Therefore, we thought of creating this film as an entertaining film with the brand promise embedded. Ho Jayega is a simple yet powerful promise that lives a lot in the culture, and more than anything else, it’s the phrase that best captured Porter’s intent.

The digital film depicts the daily scenario of the delivery procedure featuring the quintessential consumer categories. The film points out that whether it’s a single spoon or a whole bunch of utensils, a teddy bear on a scooter or the scooter itself, buying anything without hesitation is accompanies Porter’s service. Contractors and individuals dealing with heavy items like mattresses or delicate items like ceramics and glass products can rely on Porter’s service to deliver the shipment. The campaign showcases the sincere experience of consumers using the Porter service to send anything, anywhere, anytime with just two words of #HoJayega assurance.

The campaign conceptualized and created by 22feet Tribal Worldwide and produced by Equinox Production, will be promoted on digital and social platforms, through OOH and truck/auto with future promotion in print media. The campaign targets the 25-60 age group, SMEs, micro-enterprises and owners or key decision makers of logistics needs. Porter will also be hosting a campaign extension activity titled “Heroes of Ho Jayega” featuring the outstanding driver-partners for their tremendous support and professionalism.

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