ReserveBar acquires delivery of a minibar – The Whiskey Wash

ReserveBar recently announced its intention to acquire Minibar delivery, an online marketplace offering on-demand delivery of wines, spirits, beers, ready-to-drink cocktails, mixers and more.

The company facilitates these deliveries by partnering with more than 2,800 partner outlets nationwide, such as independent liquor stores and national brands like 7-Eleven. The two companies plan to connect their retailers, customer bases, technology and delivery arrangements for the benefit of customers and supplier partners.

The merger means Minibar Delivery will now offer what is described as an even wider selection of products, including special limited editions, new launches and celebrity-owned spirits, as well as personalized and engraved bottles from ReserveBar and many gift offers.

Mini bar

Minibar Delivery was acquired by ReserveBar (image via Minibar Delivery)

“This acquisition was born from the synergies generated by the complementary segments of e-commerce that we serve. ReserveBar focuses primarily on premium and luxury spirits, using ground transportation, while Minibar Delivery has focused on meeting customers’ daily needs for wine, spirits, beer and ready-to-drink (RTD) cocktails. , with delivery on demand. Together, we can provide our customers with the best shopping experience on the market, ”said Lindsay Held, CEO and Co-Founder of ReserveBar, in a prepared statement.

Held added, “We are also seeing significant product synergies by offering Minibar Delivery customers the special limited editions and celebrity, artisanal and newly launched bottles that are featured on ReserveBar. ”

The merger is expected to bring the combined number of stores to over 5,000 by the end of next year, serving virtually all consumers of legal drinking age in states that allow the shipping and delivery of spirits, wine, champagne, ready-to-drink cocktails, beer and hard seltzer.

“We created Minibar Delivery with the goal of creating the best way for consumers to buy wine, spirits and beer online. We are delighted to find a partner in ReserveBar who can enable us to continue to fulfill this mission, ”said Lindsey Andrews, CEO and co-founder of Minibar Delivery. After the acquisition, Andrews will continue as CEO of Minibar Delivery and report to Tenuous, who will also hold the title of Executive Chairman of Minibar Delivery.

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