Swiggy deploys accelerator to help delivery managers transition blue-collar to white-collar workers

Swiggy, a food and grocery delivery company, launched an acceleration program on April 25 to help its delivery partners become full-time workers.

It does this by offering delivery managers the opportunity to advance to a dedicated leadership position and earn a fixed salary with additional benefits.

Several Swiggy delivery executives have joined the platform as fleet managers over the years, according to the company. Swiggy hopes to standardize this process with its new “Step Ahead” initiative.

These Fleet Managers will manage an assigned group of delivery executives. They will be responsible for maintaining metrics such as login hours, cancellations, query resolution, and working on special projects for delivery managers.

Swiggy, which was founded in 2014 by Rahul Jaimini, Sriharsha Majety and Nandan Reddy, connects customers to more than 1,85,000 partner restaurants and stores across 500 locations. Additionally, it operates the Instamart quick-trade grocery service in 23 cities.

These executives are qualified for the job of fleet manager if they have a college degree, good communication skills, and a basic understanding of computers. Additionally, the company has indicated that it is considering reducing the required term to approximately two years.

These executives, according to the organization, are a natural fit because they know the issues on the ground through their delivery expertise.

Gig unions have complained about food aggregation implementing fast delivery options on their apps, so this announcement is timely. Secondly, it should be noted that India is awaiting the introduction of a new labor bill, which if implemented could increase the cost burden for businesses.

Swiggy has become a decacorn after nearly doubling its valuation after raising $700 million in an Invesco-led fundraising round in January. Swiggy competitor Zomato has also entered the 10-minute meal delivery category.

Swiggy currently has over 2.7 lakh delivery partners across India. They are entitled to benefits such as accident and medical insurance, bereavement leave, periods of leave and maternity cover.

Swiggy is an online food ordering and delivery service in India. Swiggy was founded in July 2014 and is located in Bangalore. As of September 2021, it operates in 500 Indian cities. In addition to meal delivery, Swiggy also offers Instamart, an on-demand grocery delivery service, and Swiggy Genie, an immediate gift delivery service.

Bundl Technologies Private Limited is the company that manages Swiggy.

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