Transform Magazine: Lantern Creates New Identity for Red Setter PR Agency – 2021



Lantern, a London-based brand consultancy firm, has developed a new identity for Red Setter, a Brighton-based public relations firm specializing in design agencies. This is the company’s very first rebranding.

Red Setter felt that the old brand’s appearance no longer reflected the company and the changes it had undergone in the past 21 months, since the onset of Covid-19. With the lockdown, the opportunity has presented itself to make rebranding a priority and to re-evaluate what the company stands for.

The new branding, which includes a renewed logo and visual language, reflects the “scrolling, marching nature of today’s media,” said Claire Blyth, Founder and CEO of Red Setter.

“We have assembled an expert team of journalists, media specialists and public relations strategists who share an unparalleled understanding of the design industry and the media. It’s the insider knowledge that sets us apart, so we can distinguish our clients and get the recognition they deserve. This is what we wanted to communicate in our new brand and show how we keep our customers relevant in an ever-changing world, ”she adds.

Designing a brand that would appeal to a large audience of designers and design agency heads proved to be a challenge, says Ryan Tym, founder of Lantern. The new visual identity was to stand out while indicating that Red Setter is uniquely positioned to understand life in the design world and the challenges agencies face today.

“When it comes to the verbal side of the brand, we wanted to create an attitude for Red Setter that reflects the progressive nature of their company and the industry. The name Red Setter was a bit of a giveaway. With it, we were able to create a sequel. messaging that plays on “Set” and “Setter.” It’s an agency and industry that sets the trend, tone, pace and agenda. Their clients set the standard and Red Setter sets them apart, ”says Ryan Tym, founder of Lantern.

Lantern designed a deconstructed logo to reflect an ever-changing world. The visual timeline aims to provide the centerpiece of the new graphics system, allowing Red Setter to feature creative titles as well as present a flow of changing images. Imagery often bleeds from the canvas to reflect constant movement. The predominantly black and white color scheme was chosen to reflect the clarity and conviction with which Red Setter speaks.

“Lantern has spoken to our team, many of our customers and other stakeholders. This allowed them to show us a vision of the Red Setter that we had never seen ourselves. Then they designed it verbally and visually, creating an appearance, a way of talking about ourselves, that will not only show the design pioneers of the world what PR and Red Setter can do, but also show the best. public relations professionals and journalists. this is where the exciting terrain design is to work, ”says Blyth.


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