Winni enters the fast commerce space with 30-minute cake delivery in 22 cities


Online giftware startup Winni has entered the fast commerce space by promising 30-minute cake delivery in 22 cities and plans to expand the service to 100 cities over the next six months.

Winni co-founder and CEO Sujeet Kumar Mishra said the company plans to make the service available in 700 cities by the end of the current fiscal year.

The company has an existing user base of 20 million.

While the grocery segment has seen fierce competition in the quick commerce space with companies like Blinkit, Instamart, BigBasket, Dunzo, etc., Winni is the first gift e-tailer to enter this space. .

“Some of our existing suppliers already had the capacity to start fast trade. We are leveraging their capacity for the foray into this segment. We are preparing the rest of our partners to start fast deliveries.

“Right now, we started with cakes, but we are going to expand this service even for other gift items like personalized mugs, personalized cushions, etc. said Mishra.

Winni’s retail division opened more than 200 stores in 23 states and 5 UTs in two years. It also has a network of over 4,000 suppliers in over 40 countries.

“We’ve already started delivering two-hour personalized cakes and gifts across the country. Now we’re fine-tuning it for 30-minute delivery,” Mishra said.

The 22 cities where Winni started fast trading include Delhi, Mumbai, Chennai, Bangalore, Hyderabad and Kolkata.

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